What is Private Label?

The term "private label" originated in the 1970's when Grocery Retailers offered consumers basic foods in discounted generic packaging.  Remember the vegetable can with a stark white label and green stripes marked "Green Beans"?  Today, generic private labeling has been replaced by "personalized labeling", offering sharp, vivid, attractive packaging for retailers, companies, or individuals who want to personalize their image to their customers.  And now you can put this personal image in the healthiest and fastest growing product in the world ... bottled water.