About Us

Water Concepts, Inc. is the marketing and distribution division for the single serve product group of Nicolet Forest Bottling Company, Mountain, WI.  Our mission at Water Concepts is to "Put Ideas into Water".  Some of these ideas, besides award winning personalized labeling, have resulted in successful new products like Water Joe, the worlds first caffeine enhanced bottled water.  So if your “ideas” involve natural bottled water, Water Concepts is the company for you.